the company told its followers. In 2018, this Instagram-first company passed $100 million in annual revenue and acquired 1 million new customers, all through direct sales. That year, Glossier sold one Boy Brow every two seconds. Their few retail locations are designed to offer experiences and function as marketing venues more than as sales outlets. In the Los Angeles location, there is a mirror with the words “You Look Good” inscribed so it will show up in a photo; everything is painted millennial pink; all makeup can be tried on on the spot; and the lighting is specifically designed for phone
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