The app’s users, inspired by seeing people they follow out doing interesting things, tend to want to do the same, spending their money on experiences over products. “The quest for likes requires a constant stream of new shareable content in the form of stories and pictures,” the consulting firm McKinsey wrote in a report. “Experiences play into this thirst for content because they are more likely to lead to such stories and pictures than the purchase of a new product would be. Even experiences that don’t turn out as expected—say, a long flight delay or rainy football game—eventually turn into
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