Moore would pay a paparazzo to wear a green scarf so Hilton would know exactly whose lens to look into when she stepped out of her house, out of a club, or, at one point, out of jail. Then Moore would anonymously broker a deal to sell the picture to a celebrity news site. “Then the publication would come back to us and ask for a comment—and the whole time they had no clue we were behind it,” Moore explained. “The paparazzi was essentially Paris’s daily Instagram post, and that reality show was the weekly Instagram story.”
