Krieger and Systrom realized that this was what Li, Barnett, and others had been trying to tell them: Instagram users now had a place to put all the content they would otherwise leave on the cutting room floor. If they didn’t make it possible to put that content on Instagram, they might lose those people forever to Snapchat. You’re at a fork in the road, Systrom thought to himself. You can either stay the same because you want to hold on to your idea of Instagram, or you can bet the house. He decided to bet the house. Systrom was fully aware that if he failed, he could be fired, or ruin
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