The first big celebrity to sign up was the rapper Snoop Dogg. He posted a filtered Instagram picture—of himself wearing a suit and holding a can of Colt 45—and simultaneously sent it to his 2.5 million followers on Twitter. “Bossin up wit dat Blast,” he wrote. Blast by Colt 45 was a new kind of fruity, caffeinated drink, clocking in at 23.5 ounces and 12 percent alcohol content.
