Snapchat’s best asset and biggest problem was Evan Spiegel himself. Success had gone to his head, and now he was building a company based primarily on his personal taste, not according to any sort of systematic decision-making. His employees saw him as stubborn, narcissistic, spoiled, and impulsive. Spiegel hated product testing, product managers, and optimizing for the data—basically everything that had made Facebook successful.
