“Trying to sell Hollywood on why this would be valuable was pretty difficult,” Kutcher remembers. “It’s not great as an actor for people to know who you are as a person, because it makes it harder for them to imagine you as a character.” But Kutcher thought it was inevitable that in the digital age even movie stars would have to stop being so mysterious, because eventually casting decisions would be swayed by the ability to bring an audience to a movie, like he could with his Twitter followers.
