the Russian Internet Research Agency (IRA), the troll farm that had run the campaign to divide America with memes and fake accounts, received more likes and comments on their Instagram content than on any other social network—including Facebook. While Facebook was a better venue for going viral, Instagram was a better place to spread lies. On Instagram, anyone could become famous among strangers. And so the Kremlin’s IRA did too. Nearly half of their accounts achieved more than 10,000 followers, and 12 of them had over 100,000. They used the accounts to sell things. One sold the idea that
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