Liz Perle, the head of teens, had an idea of how Instagram could use the controversy as an opening to promote a more positive message. She sent Jenner a list of ten names of Instagram users who had been vocal about their various body-related concerns. She proposed a campaign where Jenner interviewed these people, then shared their stories on her account, with the hashtag #iammorethan, a sentence that could be completed, as in “#iammorethan my lips.”
