During rehearsal, DeGeneres saw a seat labeled with Meryl Streep’s name, near the aisle in the third row. It gave her the idea that if she could get Streep involved, her selfie would be even more exciting. Representatives from Samsung, a major sponsor for the Oscars, watched her practice her lines and heard her mention the plan. They jumped on the opportunity, calling an ad executive at Twitter to ensure that if DeGeneres posted, she wouldn’t use her personal iPhone and instead a Samsung one. The team presented her with a tray of Samsung options the morning of the event, all selfie-ready.
