But Facebook was Zuckerberg’s invention. And in this case, the CEO was reading the data with an emotional bias. His first decree, at the end of 2017, was a small one, barely noticeable to users. He asked Systrom to build a prominent link within the Instagram app to send his users to Facebook. And alongside the Facebook news feed, in the navigation to all of the social network’s other properties, like groups and events, Zuckerberg removed the link to Instagram.
