Systrom had never met anyone as tactical as Zuckerberg. He wanted to learn Zuckerberg’s ways, but also to assert that he was a CEO—one of the good ones—in his own right, in a way that didn’t have to be so aggressive. His next move would appeal to Zuckerberg, helping him see Instagram as a useful partner. But Instagram on its own was not enough to satisfy Zuckerberg’s zeal for industry domination.
