At the very least, they tried to address the fact that the app was becoming a competition for fame. They killed a feature they thought was fueling it: the algorithmic “Popular” page. In its place, Instagram built an “Explore” page, which could be less easily gamed. At first, all of its categories, from food to skateboarding, were curated, handpicked by members of the community team, not via automated selection. There, they chose to embrace some of the new weird corners of Instagram. They had a category called “Oddly Satisfying” that was mostly for videos that were calming and pleasing to
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