More than 200 million of Instagram’s users have more than 50,000 followers, the level at which they can make a living wage by posting on behalf of brands, according to the influencer analysis company Dovetale. Less than a hundredth of a percent of Instagram’s users have more than a million followers. At Instagram’s massive scale, that 0.00603 percent equates to more than 6 million Insta-celebrities, a majority of them rising to fame through the app itself. For a sense of scale, consider that millions of people and brands have more Instagram followers than the New York Times has subscribers.
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