Soon after, Systrom arranged an emergency meeting for all his top product executives. On a whiteboard at the front of the South Park conference room, he drew a mock-up of the Instagram app with little circles at the top of the screen, and passed out a document with Choi and Barnett’s concept—which simultaneously shocked and flattered them. He explained that every user would get to add videos, which would disappear within 24 hours, to their personal reel and that he wanted the team to launch this new feature by the end of the summer. To most people in the room, it felt dramatic and novel, a
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