Systrom was competitive, but it was always very important to him to do things the best way. He would pick his wine from the highest-rated year, he would try to absorb knowledge from the most talented people, and he would read stacks of books about whatever new skill he hoped to master. He’d soon have a personal stylist, a personal trainer, and a management coach. He would drink coffee made from Blue Bottle beans only at their peak point—four days after roasting. “I have a special machine for it and a scale that reads out the extraction by the second, so you get a graph,” he later told the
...more
