He said no to paying Bieber or taking his investment. Bieber followed through on Braun’s threat. But his on-and-off girlfriend, the Disney actress and singer Selena Gomez, loved to use Instagram, and their relationship was all the gossip blogs wanted to write about. Soon Bieber was back on the app, continuing to overload Instagram’s infrastructure, to the point where the company had to devote half a server just to his account’s activity. Bieber’s following was enough to change the nature of the Instagram community. “All of the sudden, Instagram was emoji heaven,” Rise later recalled. As
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