That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea

by Marc Randolph

You see this often in successful startups. The business gets off the ground because of the focus, dedication, and creativity of a small group of dedicated people. It hires, grows bigger—and then contracts itself. It rededicates itself to its mission—and often, accomplishes it through the renewed focus and energy of its most valuable members.

It wasn’t about the money. It was about what we did before we ever knew we’d get it.

RANDOLPH’S RULES FOR SUCCESS Do at least 10% more than you are asked. Never, ever, to anybody present as fact opinions on things you don’t know. Takes great care and discipline. Be courteous and considerate always—up and down. Don’t knock, don’t complain—stick to constructive, serious criticism. Don’t be afraid to make decisions when you have the facts on which to make them. Quantify where possible. Be open-minded but skeptical. Be prompt.

The truth is, the patrimony of any innovation is complicated.

You’ll learn more in one hour of doing something than in a lifetime of thinking about it.