But now we had a new model, one we never could have brainstormed into existence. The most revolutionary structure in e-commerce was the result of years of work, thousands of hours of brainstorms, dire finances, and an impatient CEO. The subscription model saved Netflix and quickly came to define it. But it wasn’t something that we thought our way toward—it wasn’t something anyone could have predicted ahead of time. It took a lot of hard work, a lot of hard thought. It also took a lot of cards falling just right. Other people call that luck. I call it nobody knowing anything.
