Manolo Alvarez

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If this book has taught you anything, I hope it’s shown you that the story behind Netflix was a little more complicated than that. And I also hope it’s shown you how useful narrative can be. When you’re trying to take down a juggernaut, the story of your company’s founding can’t be a 300-page book like this one. It has to be a paragraph. Reed’s oft-repeated origin story is branding at its finest, and I don’t begrudge him for it at all. Is it a lie? No—it’s a story. And it’s a fantastic one.
That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea
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