You won’t know for sure until you take that initial idea and put it into the world. That’s why, when it comes to making a dream a reality, the key isn’t to plan everything perfectly. Iteration, not ideation, is the most important part of early-stage entrepreneurship. You have to have a lot of ideas—a lot of bad ideas—if you want to end up with a good one. You have to make a lot of sculptures. And then you have to put them out in the world, where people can see them and give you feedback—and yes, squish them if necessary.
