Okay, one more time—the story doesn’t end there. Because now the story is about you. Flip your book over. Read the title again. “That will never work.” That was the first thing out of Lorraine’s mouth the night I told her the idea for Netflix. She wasn’t the only one. I heard that from dozens of people, dozens of times. (And to be fair to her, the idea as originally conceived wouldn’t have worked. It took years of adjustments, changes in strategy, new ideas, and plain old luck for us to land on a version of the idea that worked.) But everyone with a dream has had that experience, right? You
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