Even on March 1, 1997, when the first DVD players went on sale in U.S. test markets, there were no DVDs available for purchase outside of Japan. It took until March 19 for any titles to be released in the United States, and the few that were available weren’t exactly hot new releases. The Tropical Rainforest. Animation Greats. Africa: The Serengeti. The first mass release of titles—thirty-two in total—came a week later from Warner Bros.