First, we knew that it was inevitably going to be more complicated than it looked. Because French is the main language spoken in some parts of Canada, we would have translation headaches. Canadians use a different currency, which would have complicated our pricing—and the fact that Canada also calls that currency a “dollar” threatened to be a communications nightmare. Postage was different, too, so we would have had to use different envelopes. In other words, even something seemingly simple was bound to be a pain in the ass.
The trouble with including Canada and expanding
