We were close enough to actually launching that I decided I needed to see exactly how our DVDs would move through a post office, so we could tweak the design of our mailers.
When you are close to doing something, you need to turn over every rock in the process.
Not only did he put the CD in the mail before, but he also doubled back and went through the actual process in the post office as well.
This is what it takes as a business owner.