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That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea, by Marc Randolph

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With the whole world consumed by VHS rental, we might be able to make DVD rental by mail work—and have the video rental by mail category to ourselves for a while.
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That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea
That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea
by Marc Randolph
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