Diego Dotta

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All of us—and I mean all of us—initially shied away from Netflix.com. Sure, it was two syllables. And sure, it satisfied both criteria, movies and internet. But there was a lot of worry in the office about the connotations of “flix.” “It just makes me think of porno,” Jim said at our meeting. “Skin flicks.”
That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea
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