Moving the business entirely to Marquee almost immediately took one of our biggest liabilities—delivery time—and in one fell swoop turned it into one of our biggest advantages. Now we weren’t several days slower than going to a Blockbuster—we were many times faster! If you wanted to watch a movie, no more driving to the store. There was already a stack of movies waiting for you, right on top of your TV. It was as close to “movies on demand” as we could get.
