Officially that spring, my title was “president.” Day-to-day, little about my job had changed. I was still in charge of the aspects of Netflix that I loved (and was good at): customer relations, marketing, PR, web design, all the movie content, and our ongoing relationships with DVD player manufacturers. Reed took over the back end: finances, operations, and engineering. As far as I was concerned, the job titles were irrelevant. But titles mattered to VCs, and I wasn’t stupid: I knew that when it came to raising money for a rapidly growing (and still not profitable) startup, having Reed as CEO
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