What if I could, in one fell swoop, eliminate their biggest obstacle to selling more DVD players? What if they could assure every one of their customers that if they bought a DVD player, they would have immediate access to every DVD available? And then the real heart of the pitch: What if every new player they sold came with a coupon offering three free Netflix rentals? Chicken. Egg. Simultaneous! We’d get traffic to our site, and they’d help grow the DVD user base. Sounds good, doesn’t it?
