It is a similar story in the US. Asked in 2013 whether men and women should be ‘social, political and economic equals’, the vast majority of Americans (82 per cent) said ‘yes’. But when asked whether they identified themselves as ‘feminists’ there was a recognizable fall-off. Only 23 per cent of women and 16 per cent of men in the US identified themselves as ‘feminists’. A clear majority (63 per cent) said that they were neither feminist nor anti-feminist.
