In 2016 the Fawcett Society surveyed 8,000 people to find out what proportion of people identified themselves as a ‘feminist’. The survey found that only 9 per cent of British women used the word ‘feminist’ to describe themselves. Only 4 per cent of men did. The vast majority of people surveyed supported gender equality. In fact a larger number of men than women supported equality between the sexes (86 per cent versus 74 per cent). But the vast majority also resisted the ‘feminist’ label.