But since very few people will be systematically lying into their search engines, the information gleaned on homosexuality from Big Data is considerable. The former Google data scientist Seth Stephens-Davidowitz revealed that about 2.5 per cent of male Facebook users register an interest in members of the same sex.
Big Data is the place that answers most statistical questions about human desires. When people are alone with their search engine of choice, it is very easy to see what they want/desire.
