Trump’s negative ads are going to drive Democrats not just to defend but to hyperbolically defend late-term abortion, a full ban on guns, single-payer government-run healthcare, higher taxes, and all the cultural signifiers of the elite coastal cities in which the Democratic political and media machines reside. Very few campaigns understand the first fundamental rule of responding to negative ads: Don’t repeat the charges. The second fundamental rule of negative attack ads? Never, ever let an attack go unanswered. The only way to respond to a negative ad is to hammer home with a different
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