Sparky Witte

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Analyses of language reveal the extraordinary fact that we use around one metaphor for every ten seconds of speech or written word. If that sounds like too much, it’s because you’re so used to thinking metaphorically – to speaking of ideas that are ‘conceived’ or rain that is ‘driving’ or rage that is ‘burning’ or people who are ‘dicks’.
The Science of Storytelling: Why Stories Make Us Human and How to Tell Them Better
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