Sparky Witte

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The brain can’t help but make cause and effect connections. It’s automatic. We can test it now. BANANAS. VOMIT. Here’s the psychologist Professor Daniel Kahneman describing what just happened in your brain: ‘There was no particular reason to do so, but your mind automatically assumed a temporal sequence and a causal connection between the words bananas and vomit, forming a sketchy scenario in which bananas caused the sickness.’
The Science of Storytelling: Why Stories Make Us Human and How to Tell Them Better
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