Sparky Witte

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Scientists used to believe attention was drawn simply to objects that stood out, but recent research suggests we’re more likely to attend to that which we find meaningful. Unfortunately, it’s not yet known precisely what ‘meaningful’ means, in this context, but tests that tracked saccades found, for example, that an untidy shelf attracted more attention than a sun-splashed wall. For me, that untidy shelf hints of human change; of a life in detail; of trouble insinuating itself in a place designed for order. It’s no surprise test-brains were drawn to it. It’s story-stuff, whilst the sun is just ...more
The Science of Storytelling: Why Stories Make Us Human and How to Tell Them Better
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