Gregory Williams

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Even the colours we do ‘see’ are mediated by culture. Russians are raised to see two types of blue and, as a result, see eight-striped rainbows. Colour is a lie. It’s set-dressing, worked up by the brain. One theory has it that we began painting colours onto objects millions of years ago in order to identify ripe fruit. Colour helps us interact with the external world and thereby better control it.
The Science of Storytelling: Why Stories Make Us Human and How to Tell Them Better
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