In order to be maximally compelling, protagonists should be active, the principal causer of effects in the plot that follows. Textual analyses reveal the words ‘do’, ‘need’ and ‘want’ appear twice as often in novels that feature in the New York Times bestseller list as those that don’t. A character in a drama who isn’t reacting, making decisions, choosing and trying somehow to impose control on the chaos isn’t truly a protagonist. Without action, the answer to the dramatic question never really changes. Who they are is who they always were, but slowly, dully sinking.