Dr. Lloyd E. Campbell

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moment has these two components. First, that it tells our protagonist who they must be in order to get what they want from the world. Second, that it tells them how to avoid something bad. In other words, this moment, and the belief that springs out of it, will help us define their future goals and their secret subconscious fears.
The Science of Storytelling: Why Stories Make Us Human and How to Tell Them Better
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