Dr. Lloyd E. Campbell

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people are better at fighting their way up corporate ladders into the highest-paying jobs; those high in openness are more likely to get tattoos, be unhealthy and vote for left-wing political parties while those low in conscientiousness are more likely to end up in prison and have a higher risk of dying, in any given year, of around 30 per cent. Although women and men are far more alike than they are different, there are gender differences. One of the most reliable findings in
The Science of Storytelling: Why Stories Make Us Human and How to Tell Them Better
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