Dr. Lloyd E. Campbell

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This ‘altruistic punishment’ of tribal villains is a form of what’s known as ‘costly signalling’. It’s ‘costly’ because it’s difficult to achieve and hard to fake and a ‘signal’ because its purpose is to influence what other members of the tribe think of them. ‘The heroes and heroines of narrative are those who pay the costs of defending the innocent and who punish defectors,’
The Science of Storytelling: Why Stories Make Us Human and How to Tell Them Better
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