Steve Jobs

by Walter Isaacson

The people who are crazy enough to think they can change the world are the ones who do. —Apple’s “Think Different” commercial, 1997

In all of his products, technology would be married to great design, elegance, human touches, and even romance.

“If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal computer would have them.”

He believed that for a computer to be truly great, its hardware and its software had to be tightly linked.

Unlike other product developers, Jobs did not believe the customer was always right; if they wanted to resist using a mouse, they were wrong.

“He had an uncanny ability to always get what he wanted, to size up a person and know exactly what to say to reach a person,”

Jobs could be called a manipulative person and I think that’s one of the reasons he had been so successful.

“You could tell that Bill Gates was not a very good listener. He couldn’t bear to have anyone explain how something worked to him—he had to leap ahead instead and guess about how he thought it would work,”