Dan Seitz

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the French had been relatively late to realise the possibilities inherent in trading with India. It was not until 1664 that they had set up a rival to the EIC; eight years later, they had founded Pondicherry, successfully bribing the Marathas to leave it alone on their periodic raids into the Carnatic.
The Anarchy: The East India Company, Corporate Violence, and the Pillage of an Empire
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