Of course, there are plenty of overtly diet-y manifestations of clean eating as well: JJ Smith, a nutritionist and author of multiple books about green-smoothie cleanses, touts clean eating as part of her “breakthrough permanent weight loss solution” (when in reality no diet can create permanent weight loss for the overwhelming majority of people, as we’ll discuss in Chapter 3); the authors of the book Clean Cuisine promise “hunger-free weight loss” (nope, not a thing); and Tosca Reno’s Eat-Clean Diet® brand is still hawking weight loss and still going strong, now with a registered trademark
...more