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In ancient Rome, for example, people who wanted the news would attend the regular salutatio at their patron’s home, or they went to the Forum where they listened to orators or a praeco, who wore a special toga to stand out. The praeco announced news and stories to the crowd, read advertisements, and handled auctions. Rumor is the ancient Latin word for contagious narrative.
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How news was delivered in Rome.
Narrative Economics: How Stories Go Viral and Drive Major Economic Events
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