So how will this help you become oversubscribed? If you sell something to which a purchaser is required to have an emotional connection, develop trust or gain a new understanding – and if he or she must make a significant decision – you would be silly to try to force the deal to complete sooner than seven hours. Japanese businessmen know this. They will rarely talk business until after a round of golf or two. It can actually blow the deal to bring up the topic of business too soon. Only after the trust and connection is built will the conversation veer over towards business.
