For example, our sales team in an office will have a target of 100 leads, 20 appointments, 16 presentations and 4 sales for the week, whereas our quarterly campaign will have a goal to get 600 leads, 120 appointments, 100 presentations and 25 sales. If you annualise these targets you'll get a total of 200 sales a year from the weekly baseline and 100 sales a year from the quarterly events.
