People love a genuine bargain. Conversely, I've seen the demise of most daily deal sites because many of the deals aren't genuine. For starters the discount isn't always a real discount. Many say that the product is “usually $39”; however, a quick Google search reveals that it's usually $19 on a dozen different sites. Second, the deal isn't for one day. You can go onto the site and see dozens of deals from previous months and buy the deal for the same price. Consumers aren't dumb; they figure out pretty fast that it's not a “deal” and it's not “daily.”