Oversubscribed: How to Get People Lining Up to Do Business with You

by Daniel Priestley

In a famously effective Nike campaign, Michael Jordan talks about all his failures. He talks about all the times he failed and how it cost his team the game. He explains that failure is a big part of success. There's no mention of the shoes or the clothes, in fact the Nike brand doesn't appear at all in that commercial (only the Air Jordan logo). Steve Jobs reinvented Apple with the “Think Different” campaign. He championed “misfits and rebels” and reminded us that it's the people who are “crazy enough” who change the world. It was an idea that was much bigger than hard drives, processor speeds and RAM. Every business, yours included, is up to something big in the world and you need to be bold enough to share it. It takes courage to stop shouting about your products and to start talking about your big ideas, but it's worth it.

MAKE A STEVE JOBS TYPE - COMMERCIAL Which talks about - MAKING POKER FUN